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close up of peony

Can a Luxury Product be Packaged in 'Non Luxury'?

When Armcandy was first discussed the business side of me was keen to work out the figures to make sure it was viable, the girly side of me conjured up images of a tidy white desk featuring freshly sharpened pink pencils, a Mac, a soy latte in a Nordic House Eva cup and a never ending supply of peonies and ranunculus from flowerbx. When it came to packaging I imagined crisp sheets of tissue paper scrawled with a curly Armcandy Bag Co logo, white lidded boxes and pink grosgrain ribbon.

Then I started to contact packaging suppliers and in the months that followed the decision of should we keep our logo in pink... or change to grey... or mustard... or green... seemed like a lifetime before.

The truth is I don't waste. I recycle. I don't like to throw away and so I regift, I give to charity shops, I give our old shoes to the stores that recycle them and I did a little dance when the UK carrier bag charge made everyone stop and think. Am I an eco warrior? No. Do I occasionally put half a mouldy pitta in the bin? Yes.

But I am eco conscious. And so we came to the crunch question, in a luxury industry, where we are selling a luxury product, where you the buyer are parting with more than 50 quid, is luxury packaging a requirement or is there an alternative, to reduce the environmental cost?

The brown boxes your armcandy arrives in is called envirobox. It is the strength of a double wall box but uses significantly less materials, which in themselves are 80% recycled. They are designed to be folded to different sizes so that they don't need ridiculous amounts of filler inside to protect your bag.

envirobox stamp

The filler we use is recycled paper and features the same Der Blaue Engel ecolabel as our envelopes. I'll be honest, when I first received them I was unsure if they were suitable for our product, worried that they 'cheapened' the brand. But you know what, why shouldn't a luxury product have the sales receipt inside a recycled envelope?!

Derv BlaueEngel ecolabel


Our dustbags come from a Fairtrade accredited, ethically audited, carbon neutral factory. Unfortunately the business acumen of the company did not match their product and once our stock is used up I will have to begin the long trawl to find a new supplier. But until then you can rest assured that the mother/sister/daughter that made your dustbag works in a safe and fair environment.

Am I saying that we're the most eco business out there? Not yet. Do I want Armcandy to be accused of greenwashing? No. Armcandy is a new business and it costs £££ to save the planet.

I just want you to know that where we can, we do.

Tamara x




February 18, 2017
A still from YouTube of Louis Vuitton Odeon mm bag

How Can We Help You to Choose Your Bag We Wondered...

  Still from YouTube modelling Louis Vuitton bag

Here at Armcandy HQ we wanted to give you as much info as we could to help you be better informed as to which piece of armcandy is for you. That's why we decided to use instagram and YouTube. On instagram you will see a 60 second video showing some of the features of the bags. on YouTube you will see the full video, between one and three minutes. Be sure to subscribe to YouTube and follow us on instagram so that you don't miss out on your dream bag! 

               close up of Louis Vuitton bag studinside Louis Vuitton Odeon MM bagclose up of Louis Vuitton zip pull

February 03, 2017
Miu Miu matelassé with dust bag

Bag of the Week....Miu Miu matelassé bauletto aperto!

Our bag of the week is this beautiful Miu Miu matelassé bauletto aperto.

Miu Miu matelassé with shoulder strap
Featuring the Miu Miu iconic coffers lock and signature matelassé in nappa lambs leather. The process consists of bonding the leather with padding and elastic and then stitching them together, to create the beautiful soft folds.
It has detachable straps, the easiest by far that I've come across, which takes this bag from beautiful to practical.

Miu Miu is most often regarded as Prada's more playful younger sister, this is definitely an example of how fun and enjoyable a bag should be.

January 13, 2017
Radley to Céline and Everything In-between

Radley to Céline and Everything In-between

Do you lust after a Large Céline Tote but don't want to spend £2,300 plus? Are you a fan of Radley and love a bargain? Well here at Armcandy HQ we love Radley and Céline and everything in-between...
December 17, 2016